About CSP Innovate


We’ve been living and breathing innovation for over a quarter of a century.

As seasoned innovators, we’ve learnt that innovation is a journey, not a destination.

And that ideas have no value until you actually do them.

That’s why our Company Mission is a question, not a statement:

How can we help our clients ensure their business is still thriving in 20 years?

The pursuit of this Mission – seeing our customers stay successful – is what drives us, and what led us to partner with German-based HYPE Innovation.

HYPE was spun out of Daimler-Benz in 2001 and since then has delivered $billions in benefits for over 200 of the most innovative companies from around the world, including twelve of Germany’s Top 20 companies.

Together with HYPE and our local partners and associates, we work across all industry sectors, helping companies, government and research institutes to systematically deliver your strategic objectives.

Entrepreneurial at our heart, we are an energetic, fast-moving company that has launched the careers and business ventures of many successful leaders, innovators and entrepreneurs.


Our Values

The same core values have guided what we do for a quarter of a century. These values weren’t scripted or planned. After about ten years we just stopped and reflected on how we go about things, and wrote it down:

1. Care for our client’s affairs as if they were our own

2. Build trust through honest and open communication

3. View change as an opportunity for growth and learning

4. Be humble, passionate and persistent in pursuing our Mission

5. Be a force for good in the world


Our People

Our federated approach to partnering with the best people and firms creates a structure that could be described as “accordion”, expanding and contracting as required for particular engagements, projects, or specific expertise.

Tim Murray

Founder, Managing Director

Tim has spent the past 28 years in digital innovation, leading two industry transformations (infrastructure and healthcare). A Civil Engineer, in 1990 Tim founded Infrastructure Control Services (ICS), a digital innovation consultancy that he took through IPO in 1999 to become ICSGlobal Ltd. Tim was CEO of ICSGlobal until 2010 during which time he founded the Australian “medical banking” clearinghouse called Thelma, and expanded it into UK and US through acquisitions and organic growth. He founded CSP Innovate in 2010. LinkedIn.

Colin Nelson

Director, Enterprise Innovation Consulting,
HYPE Innovation

Colin specializes in the social science that underpins how large or diverse groups collaborate online. He is an expert in the fields of Innovation Management and Collective Intelligence, supporting complex organizations and communities in achieving efficient, effective and sustainable innovation and business change using online tools and processes. Colin is a respected thought leader on Innovation Management and Enterprise Collaboration, publishing numerous articles on the topic. Recent clients include: Airbus, Caltex, Fujitsu, Harley Davidson, Interserve, NASA, Stora Enso, and Veolia. LinkedIn.

Paul Shepherd


Paul has spent more than 12 years in marketing, the last six specialising in online communication & marketing. Paul creates communication strategies around Search Engine Marketing and Social Media that build a competitive advantage by increasing brand awareness and customer engagement. Operationally, Paul provides brand reputation management, consumer sentiment monitoring, strategic marketing planning, business development, campaign performance management and social media management services. LinkedIn

Lisa Tilley

Director, Innovation Strategy Consulting

Lisa has an MBA majoring in Strategy, Innovation and Entrepreneurship, coupled with a proven 10-year track record in strategic problem solving, business development, change management, CXO advisory/coaching, and business transformation. She has achieved this experience across multiple industries, and multiple functions including sales, engineering, retail and financial services. Lisa takes a customer-centric approach to delivering value, engages effectively with executives, and has an exceptional talent for simplifying their complex problems, and encouraging collaboration. Lisa’s natural flair, passion and enthusiasm for actively engaging stakeholders at all levels in the business, and coordinating activities across multiple functions, helps clients maximise return on their innovation investment. LinkedIn

John Catterall

Director, Perth Office

John has put his Bachelor of Science (Maths & IT) and MBA degrees to good use during a 25 year career in ICT services, general management and consulting to large and small organisations across a broad range of industries including energy, utilities, mining, infrastructure, financial services, IT hardware & software, and government. John has deep hands-on experience in the end-to-end digital innovation lifecycle, across strategy, communications, scope management, risk management, business case development, project planning & specification, change management, project management, cost control and project close out.

PJ Collins

Senior Consultant

PJ has worked in digital startups and various other online media businesses since 1996, when he founded his first company, LostSheep Productions. He is a very experienced digital producer, product manager and innovation evangelist – in 2015 PJ designed and led the UNSW-Qantas Innovation Challenge. He is also a big malt whisky fan, filmmaker and weekend coder. PJ is also the founder and leader of the Australian Arts Party, which exists to encourage the cultural and artistic life of every Australian, and support Australia’s vital creative industries.

Anni Finsterer

Senior Consultant

Anni is an AFI award winning actor with over 25 years of experience as a Professional Dramatist. More recently, Anni has channelled her experience into AnniInc: an interactive and experiential communications company providing change coaching & training, potential realization and inter-generational communications programs to the business community. Her training includes: B.A Performing Arts, Graduate Diploma of Education, Mental Health First Aid, Life Coach, Neuro Linguistic Practioner, Meta Coaching Certification and Certificate 4 Training & Assessment. Anni’s popular keynote is based on her determination and achievement following two horrific car accidents.

Ken Patteson

Senior Consultant

Ken is Chairman of The Brooklyn Institute, and specialises in Talent Management and Executive Recruitment. Once international vice-president for Hertz, Ken is a master of developing, coaching and mentoring the most senior executives and board members. Ken evaluates how well your top teams will perform and who will deliver outstanding results. Few match his people skills and ability to inspire performance improvement.

Dr David Paul

Senior Consultant

David specialises in the areas of complex large-scale organisational improvement and change, Eupsychian Leadership and relational psychological frameworks. David has deep experience consulting and advising C-level, Director-Generals, Ministers and Heads of State. He teaches Executive MBA programs around the world and has presented many peer reviewed papers at academic and professional conferences internationally.

Buck Samrai

Senior Consultant

Buck is principal of Accounting Leverage Business Consultants and has a 35 year track record of managing and growing well known and respected Australian and International public and private corporations, across a wide range of industries in the Asia-Pacific Area. Buck’s value in supporting senior leadership teams stems from the diversity of senior roles he has held throughout his career – CEO, CFO, COO, General Management and Line Management. Buck has a warm, personable approach and loves to roll his sleeves up and work with, and develop, front line staff. Buck lectures in Business Analysis and Valuation at the Australian School of Business (UNSW).